I don't think necessarily this is a music question, I think
it's a business question. Evidently this music store was
selling band instruments and discoved over time that they
made more money selling guitars, keyboards and software.
They are selling to the music masses instead of just the
people in band. Diverification is a big deal if you want to
make it in the business world. Also, if you stick in your
heals and try to sell stuff that doesn't sell as easily you
will go out of business. Evolve or Die
What do the people want?