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Post: Fundraising discount cards or candy bar sales, which is the

Posted by Mark South on 10/12/08

If you have ever been involved with a fundraising PRODUCT
like candy bars or candles you may already know some of the
difficulties associated with storage and transportation. The
person in charge generally ends using their living room as a
storage unit, then the countless trips to load and unload
the product out of your vehicle. Where I live in Florida we
have the additional issue with heat. Storage in the garage
is out as it may be 80 to 90 degrees in there, additionally
Candy bars and candles can not be transported in a trunk or
left in a car that is not already cooled off, or you could
end up with one big candy bar with 20 wrappers in the middle
or one very large candle with many wicks.

With Discount Fundraising Cards storage and transportation
is a breeze, one or two boxes depending on the size of your
organization.

But what about distribution, if your organization is small
like a boyscout or girlscout troop (10-12 kids), then this
is a non-issue. But if you have 300 people in your group,
there needs to be a distribution chain of command (more
loading and unloading of boxes). IF you have to distribute
your fundraising through coaches, would you rather have to
give them each 15 - 10 pound boxes of chocolate? or hand
them an envelope? With cards each coach simply gets an
envelope and then gives each child/parent a few cards right
there at practice on the field. With candy bars you would
need to have a parking lot meeting before or after practice
(that doesn't work here in Florida, they would be melted)
and what do you do with the extra box for that child that
missed practice that day?

With logistics aside, lets take a look from an economic
point of veiw.

With candy bars the club or organization makes money (about
50% of money collected). Money is collected up front and
then the family eats the candy bars. Sure the chocolate is
higher quality than found in the store, but they are not a
great deal, so the end result is they family eats 10 lbs of
over-priced chocolate, if a sale is made to an outsider,
they are not getting a good deal they are donating with the
appearance of a product exchanging hands. what value there
is, it is gone 5 minutes later. how often is a donation made
where the person does not want the candy bar?

With cards the organization makes 50% to 90% and local
businesses gain new clients or gain loyalty from their
existing customers, this is not only good for the community
but also tends to increase awareness and sponsorship. When a
sale is made the card holder will generally recoup their
costs with one or two uses of the card with out changing
their purchasing habits. However; they will have use of the
card for an entire year, saving multiple times the cost of
the card. People ask to see the offers on the back of the
card and then ask to buy them when they see what a great
deal it is for them.

Unlike most fundraisers, Discount Card Fundraisers are a
win-win-win:
-Businesses like them because they bring in more customers.
(Free advertising)
-Supporters like them because they save money with great
discounts.
-Fundraising groups like them because they are highly
profitable, customizable, and easy to sell.

Brass tax .... more on economics... 100 children

Chocolate bar sales
Sales per child 20
Profit per sale $1
Profit per child $20
funds raised for entire organization $2000

Fundraising discount card sales
Sales per child 10 (half as many sales)
Profit per sale $8
Profit per child $80
funds raised for entire organization $8000

There are many fundraising cards companies to chose from.
Make sure to do some comparing and look for companies that
will do everything like

- Procure the sponsors for your group's Fundraising
Discount Cards
- Create a custom design for your cards.
- Use high quality plastic with the look and feel of a
credit card
- Give you a choice of colors and print the cards
- Ship the cards at no cost to you
- Will teach you how to organize your fundraiser
- Offer Quality customer service with extended hours (we
can't always volunteer between 9 and 5)
- and make sure there are not extra hidden charges

Fundraising Discount Cards are a proven money maker for
schools, groups and organizations. I hope you will consider
them for your next fundraiser.

Mark South
http://www.easyfundraisingcards.com



Fundraising Discount Cards

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• Fundraising discount cards or candy bar sales, which is the , 10/12/08, by Mark South.