If this doesn't shake you, nothing will
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Dec 30, 2016
Techniques of propaganda -
Glittering generalities - Words of praise for product or person; nice words like goodness or patriotism
Name calling - Trash-talking another person
Testimonial - A famous person recommends a product or a political endorsement
Plain Folks - Appeals to regular people and their values such as health, family and patriotism
Bandwagon - An appeal to be part of the group
Cardstacking - Manipulating information to make a product appear better than it is, often by unfair comparison or omitting facts
Transfer - Transfer technique uses words and ideas with positive connotations to suggest that positive qualities should be associated with a person.
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