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new studies on overexposure of youth to alcohol ads

by Ayelet Hines

Feb 11, 2003

/blockquote>

The Center on Alcohol Marketing and Youth is a new public
health project at Georgetown University funded by The Pew
Charitable Trusts and the Robert Wood Johnson Foundation.
We're focusing attention and action on alcohol industry
marketing practices that jeopardize the health and safety of
youth, and hope to be active in Nebraska. The information we
produce is often troubling to teachers and parents, since
the alcohol industry places ads where adults are less likely
to see them.

Some of our findings to date are:

* Youth ages 12-20 saw 45% more beer magazine ads and 27%
more hard liquor magazine ads in 2001 than people over 21.
That same age group saw 95 percent more beer magazine ads
than people over age 35. Yet youth saw 58% fewer magazine
ads for wine.

* Youth saw 60% more magazine ads for "malternatives," or
sweet low-alcohol refreshers like Smirnoff Ice and Mike's
Hard Lemonade, than adult...See More

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