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China Europe International Business School got to China early. That gives it a head start in terms of faculty and facilities. Its new pitch: "China Depth Global Breadth," marrying insight into how China works with an international perspective that attracts students from China and around the world. Dean John A. Quelch, a veteran of the Harvard Business School and London Business School, insists that despite economic turmoil in Europe, the CEIBS brand in China remains untarnished. "Germany is held in very high regard," he insists. Besides, he adds: "People in China take the long view." Mr. Quelch talked with Andrew Browne in Shanghai. The following interview has been edited. WSJ: Like everybody else in China, CEIBS seems to be investing massively in infrastructure. Tell us something about your expansion plans. Mr. Quelch: The Shanghai campus will double in size by the end of 2013. We also have a campus that we opened in Beijing in 2010 and we currently have operations in Shenzhen that ma...See More
tamtoum On 4/29/12, mon amour wrote: > China Europe International Business School got to China > early. That gives it a head start in terms of faculty and > facilities. Its new pitch: "China Depth Global Breadth," > marrying insight into how China works with an international > perspective that attracts students from China and around > the...See More
Apr 29, 2012
Illinois I'd say pick out the factual statements, and assertions of fact, and delete the rest.

('China Europe International business school (CEIB) started in ----, is investing in infrastructure, and admits Chinese and international students....')

I'm not sure I get it either. You'd have to put something there, about persuasion.
...See More
Jun 5, 2012


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