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How to write effective fundraising letters
by Mark South
Mar 9, 2010
When starting a fundraising campaign, whether you are fundraising for a school, church or any other organization, an effective way to encourage people to donate is to provide incentives. Gaining support from local businesses and corporations through fundraising letters is a good way to bring in incentives such as prizes or exclusive discounts. It is possible to pay professional copywriters to produce fundraising letters for you, however this is not necessary. By writing and sending the fundraising letters yourself, you will save money and you will add a personal tone to the letter, which will allow you to outline the benefits of your cause with passion.

What are the benefits for the community AND the sponsor?

When writing a fundraising letter, it is important to emphasize the benefits that would come of the target company donating to your cause. Outline what you are raising money for. Why do you need this money? How will it benefit people in the community?

It...See More
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